Loyalty & Awards 2022

10 - 12 October 2022

 


Ravindra Bhagwanani, Managing Director, Global Flight

Choose one of three small group social activities. Discover Madrid from a different angle, while fostering and expanding your professional network in a relaxed atmosphere. Places for activities are limited and given out on a first-come, first-served basis.

Select your favourite activity when you complete your registration and enjoy!

  • Treasure Hunt in Prado Museum
  • Flamenco, Sangria and fun
  • Tapas Cooking Challenge

You will find the full details here

Participants will be picked up and dropped off at the conference venue.

This is your opportunity to meet existing and potential partners/suppliers from all over the world to strengthen and start business relationships in a highly efficient manner.

Meetings can be pre-arranged through our meeting tool (available in the run-up to the event.)

Ravindra Bhagwanani, Managing Director, Global Flight

Mehdi Hemici, Chief Loyalty & Partnership Officer, Accor

  • Generation P(andemic): The unexpected new target
  • Adjusting the economic model to a more inclusive database
  • Understanding the management and operational challenges
  • Case study MileagePlus: Customer engagement on the rise across the board

Michael Covey, Managing Director MileagePlus, United Airlines

  • The eco responsibility of loyalty programs: Moving beyond marketing statements
  • Leveraging the power of the loyalty currency to engage members
  • Defining the right offering and messaging
  • First insights: How relevant is the offer?

Olivia Wasniewski, Head of EuroBonus Program, SAS

  • Railways: between partners and competitors to airlines
  • The particular challenges of loyalty in the railway environment
  • Balancing the needs of long-distance travellers and commuters
  • Cross-border loyalty cooperation as next step of evolution?

Javier Marin Martinon, Chief Commercial and Loyalty Officer, Renfe

  • Insights into the GHA journey: The Why and How of our transformation
  • Is there place for other considerations than the control of distribution channels for a hotel program?
  • Aligning the interests of our diverse hotel portfolio and getting the buy-in from all stakeholders
  • First recap: Have we managed to find the balance between the satisfaction of customers and hoteliers?

Kristi Gole, VP, Head of Product, Global Hotel Alliance

  • Melting the key ingredients for successful promotions: Idea, context and passion
  • A look behind the scenes of some of the recent Etihad Guest campaigns
  • Measuring the impact
  • Conclusion: It's not that difficult after all!

Kim Hardaker, Vice President Loyalty & Partnerships, Etihad Airways

  • How to make co-brand partnerships work in a low interchange fee environment?
  • Defining the right product for different targets and markets
  • The advantages of pursuing a single-sourcing partnership strategy
  • Expectations delivered? Case study Santander One

Juan Armesto, Loyalty Program Manager, Banco Santander

Participate in one of two parallel workshops of key vendors, talking about their latest solutions to common industry issues.

No pre-registration is required.

 

Workshop 1:

TBA, Kobie Marketing

 

Workshop 2:

Matthijs Kooijman, Commercial Director, Attached Language Intelligence

  • What changes do programs see in their frequent traveller personas post pandemic?
  • Are they “good” or “evil” to the program policies and benefits offered so far?
  • Distinguishing between temporary adjustments and fundamental market shifts
  • Changes considered by programs

 

Moderator: Marcus Puffer, Vice President Global Loyalty Strategy, IBS

Panellists:

Athina Kakolyri, Head of Loyalty & CRM Marketing, Aegean Airlines

Julio Marchena Gonzalez, Head of Partnerships, IAG Loyalty

Jason Peacock, Director Partnerships & Marketing, Ascenda

  • 8-minute pitch for each of three shortlisted suppliers

 

Moderator: Ravindra Bhagwanani, Managing Director, Global Flight

Judges:

Nitin Kalra, Director - Customer Loyalty, IndiGo

Sven Neweling, Head of CRM Strategy and Loyalty Programs, Deutsche Bahn

This is your opportunity to meet existing and potential partners/suppliers from all over the world to strengthen and start business relationships in a highly efficient manner.

Meetings can be pre-arranged through our meeting tool (available in the run-up to the event.)

Master of Ceremony: Ravindra Bhagwanani, Managing Director, Global Flight

 

Judges:

Dominic Purvis, VP Product & Customer Experience, LATAM

Isabell Weigel, Director Loyalty & Partnerships, Deutsche Hospitality

Ravindra Bhagwanani, Managing Director, Global Flight

David Andreadakis, Chief Innovation Officer, Kobie Marketing

  • The long journey to replace a legacy IT system
  • Business case built on a customer-centric vision
  • Defining the needs upon external partners
  • Internal change management and operational aspects
  • Case study Alaska Airlines: How flexibility pays off

Matt Hahnfeld, Senior Manager, Software Engineering, e-Commerce, Alaska Airlines

Xavier Lucas, Principal Software Engineer, Alaska Airlines

  • Transformation of the traditional airline business model
  • Presentation of the AirAsia Super App
  • Strategic drivers behind the development
  • Embedding of loyalty strategy to a wider vision

Amanda Woo, CEO, airasia Super App 

Ong Wai Fong, Chief Loyalty Officer, airasia Super App

Participate in one of two parallel workshops of key vendors, talking about their latest solutions to common industry issues.

No pre-registration is required.

 

Workshop 1:

Danielle Brown, CMO, Points

 

Workshop 2: Discover the Loyalty YOUniverse

  • Understanding how personal life stages influence customers' expectations upon loyalty programs
  • Creating program propositions that are tailored to the needs and requirements of each customer
  • Individualization and empowerment as key to become a truly member-centric program

David Glantz, Director Business Development & Consulting, Loyalty Partner Solutions

  • Insights into case studies of Golden Loyalty Awards 2022 winners
  • Benefits for shareholders and members
  • Process of generating award-winning initiatives

 Moderator: Ravindra Bhagwanani, Managing Director, Global Flight

Golden Loyalty Awards winners - TBA on site

  • Personalisation: What does it realistically mean in a mass business?
  • Leveraging the soft factors to engage customers
  • Overcoming operational and technical hurdles
  • Analysing the impact on customers' loyalty

Moderator: Danielle Brown, Chief Marketing Officer, Points

Panellists:

Shefali Higgins, Head Member Engagement, Emirates Skywards, Emirates

Ayla Damé, Head of Group Customer Advocacy, Blom Bank

Julie Leblan, CEO, Merit Incentives

 

 

 

 

What is happening in the New World? What can we learn from it?

 

15:35 TBA

 

16:05 Good bye Miles, hello FlyCoin

  • FlyCoin, the first loyalty crypto currency issued by an airline
  • Winning the trust from customers and partners
  • From Alaska to the world: outlook on development plans
  • Facing regulatory issues in international markets

Lenny Moon, CEO, FlyCoin

 

16:30 Thriving amidst powerful US programs

  • Defining the positioning of an FFP in a US-focused environment
  • Making the economics of a superior program proposition work
  • Joining forces with a like-minded US partner to strengthen our competitive situation

Matthew Vincett, CEO, LifeMiles/Avianca

 

As a platform for loyalty experts, the Conference is focused on providing the best presentations and discussions in the industry. Our speakers talk about the trends as well as their unique experiences, sharing best practices and case studies to benefit their peers.

If you have a topic you'd like to share with the audience and would like to become a speaker at Loyalty & Awards 2022, please contact our chairman Ravindra Bhagwanani.

 

Become a speaker                           2022 speakers                              2021 Agenda