Golden Loyalty Awards

The Golden Loyalty Awards 2025 will celebrate excellence in the field of loyalty and provide you with a unique opportunity to gain recognition in front of a global loyalty audience. Winning or being nominated is great publicity for your company, demonstrating the brilliant work your team has completed over the last twelve months. Make sure they get the recognition they deserve by entering!

Winners in the airlines/partners categories will be invited to join a panel session on the closing day of the event, alongside the other category winners to showcase their initiative to the rest of the conference audience.

For suppliers, participating in the Golden Loyalty Awards is the best opportunity to get precious on-stage exposure: The three top-listed nominations will get that unique opportunity to pitch their innovations to the audience on the main stage.

Previous winners have demonstrated creative solutions to loyalty challenges and have achieved proven success with their strategies. Past winners, among others, include: Accor, Aegean Airlines, Air France KLM, Air New Zealand, British Airways, Emirates, Etihad Airways, Finnair, Global Hotel Alliance, Iberia, Norwegian Reward, Qantas, Shangri-La and Velocity.

The winners will be rewarded with:

• A trophy with their logo engraved
• On-stage exposure to present their winning campaign to the Loyalty & Awards audience
• A 30-second video offered by the Marketing & Advertising Agency Bluewater, promoting your company and the innovation for which you've been rewarded*
• An interview conducted on site at Loyalty & Awards 2025 to talk about the value of your work*
• Press release the day following the ceremony
• Publication on the Loyalty & Awards website
• Photo material
• Post-event mailing to our database (+5,600 contacts) presenting the winners

*Only for the following categories: Best Marketing Campaign, Best Use of Technology, Best Loyalty Partnership, Excellence in Management

Moreover, sponsoring the Golden Loyalty Awards is also an excellent opportunity for those who want to associate their brand with the best practices and innovations in the industry, and be acknowledged for that. Learn more here or contact Anna Khomukha directly. Bluewater also offers a digital commercial to the Golden Loyalty Award sponsors.

Start now

Give yourself plenty of time to complete your entry. Writing against a deadline leads to rushing and compromise - give yourself the chance to submit your best possible entry. Submitting last minute won't give us a chance to get back to you if we feel that any enhancement to your nomination might increase your chances to win.

Choose the appropriate category

Make sure the category you have chosen is relevant to your project or initiative. Sometimes it can even happen that companies submit the same initiative in two categories with a slightly different description of the content. If you feel your initiative would fit well in two categories, please feel free to take this approach and your nomination will be considered under both categories separately.

Be clear, concise and avoid jargon

Avoid over-technical language and unexplained acronyms, especially those specific to your company. Specific facts and figures make things easy to understand and will ensure the judges can extract the relevant information quickly and easily. The quicker you get to the point, the easier it will be for the judges to understand the key elements. While the judges all have relevant experience, they won’t necessarily know the intricacies of your program. If it’s relevant to your entry, then describe the particular challenges you face.

Provide evidence

It is mandatory to go beyond marketing materials and provide concrete insights as to how successful your initiative was. Nominations will be judged in terms of creativity and results. Not providing sufficient quantitative insights into the results will not give you any chance to win. All information provided is confidential (except for the 50-word summary), so you can be assured that anything you provide will stay confidential to the judges.

Company size isn’t important

Judges take into account the relative size of each company involved and make their decision on the basis of the evidence in front of them. Small companies have succeeded in several categories in previous years.

Supporting materials

If you are going to include supporting materials; independent feedback, quotes or weblinks within your entry, then some guidance and context as to what they contain and why they are relevant is important. Tables, graphs, diagrams or images are usually very helpful and should be provided as supporting material.