Golden Loyalty Awards
The Golden Loyalty Awards are the leading awards in the travel loyalty industry.
We recognize innovations in different categories, rewarding companies which have best managed to combine creativity with results.
A judging panel of experienced loyalty professionals will review and assess all nominations received and will select the winners in an independent selection process. All information submitted will be considered confidential and not made public in any way, except where otherwise stated.
Applications for 2024 will open soon.
In the meantime, discover the 2023 winners announced in Rio de Janeiro, Brazil!
The Golden Loyalty Awards 2024 will celebrate excellence in the field of loyalty and provide you with a unique opportunity to gain recognition in front of a global loyalty audience. Winning or being nominated is great publicity for your company, demonstrating the brilliant work your team has completed over the last twelve months. Make sure they get the recognition they deserve by entering!
Winners in the airlines/partners categories will be invited to join a panel session on the closing day of the event, alongside the other category winners to showcase their initiative to the rest of the conference audience.
For suppliers, participating in the Golden Loyalty Awards is the best opportunity to get precious on-stage exposure: The three top-listed nominations will get that unique opportunity to pitch their innovations to the audience on the main stage.
Previous winners have demonstrated creative solutions to loyalty challenges and have achieved proven success with their strategies. Past winners, among others, include: Accor, Aegean Airlines, Air France KLM, Air New Zealand, British Airways, Emirates, Etihad Airways, Finnair, Global Hotel Alliance, Iberia, Norwegian Reward, Qantas, Shangri-La and Velocity.
The winners will be presented a trophy with their logo engraved. Beyond that, we support all winners with full support to maximise their exposure, incl.
- Presentation of their winning campaign to the Loyalty & Awards audience
- Press release the day following the ceremony, also shared with PR departments of winners
- Marketing package for winners
- Photo material
- Publication on Loyalty & Awards website
- Post-event mailing to our entire database presenting the winners
By the way, the Awards also represent an excellent opportunity for sponsors to be associated with these best-in-class programs! Learn more about these opportunities here.
Give yourself plenty of time to complete your entry. Writing against a deadline leads to rushing and compromise - give yourself the chance to submit your best possible entry. Submitting last minute won't give us a chance to get back to you if we feel that any enhancement to your nomination might increase your chances to win.
Choose the appropriate category
Make sure the category you have chosen is relevant to your project or initiative. Sometimes it can even happen that companies submit the same initiative in two categories with a slightly different description of the content. If you feel your initiative would fit well in two categories, please feel free to take this approach and your nomination will be considered under both categories separately.
Be clear, concise and avoid jargon
Avoid over-technical language and unexplained acronyms, especially those specific to your company. Specific facts and figures make things easy to understand and will ensure the judges can extract the relevant information quickly and easily. The quicker you get to the point, the easier it will be for the judges to understand the key elements. While the judges all have relevant experience, they won’t necessarily know the intricacies of your program. If it’s relevant to your entry, then describe the particular challenges you face.
It is mandatory to go beyond marketing materials and provide concrete insights as to how successful your initiative was. Nominations will be judged in terms of creativity and results. Not providing sufficient quantitative insights into the results will not give you any chance to win. All information provided is confidential (except for the 50-word summary), so you can be assured that anything you provide will stay confidential to the judges.
Company size isn’t important
Judges take into account the relative size of each company involved and make their decision on the basis of the evidence in front of them. Small companies have succeeded in several categories in previous years.
If you are going to include supporting materials; independent feedback, quotes or weblinks within your entry, then some guidance and context as to what they contain and why they are relevant is important. Tables, graphs, diagrams or images are usually very helpful and should be provided as supporting material.