Let's Talk Loyalty podcasts
"Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals and proud media partner of Loyalty & Awards.
The show is targeted at loyalty industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty. As busy professionals often don’t have the time to read articles or industry magazines, podcasts are becoming an increasingly popular way to stay up to date on industry insights.
“Let’s Talk Loyalty” brings the global loyalty community together to continually learn from each other just by listening!
There are three episodes released every week on Tuesdays, Wednesdays and Thursdays.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty experts around the world.
Prepare your headphones and get some inspiration from these interesting topics...
#359: Live Limitless with Accor's ALL Program - Industry Leading Loyalty Insights from Mehdi Hemici
Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s leading hospitality groups – Accor.
Headquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands, each with their own distinct personality, price point and brand promise.
As Accor brands, they each enjoy access to the Accor Live Limitless loyalty program, which combines compelling recognition and rewards for guests with their all-in-one booking platform.
Known as ALL for short, Accor Live Limitless focuses on making life simple, yet special.
In this episode, I was joined by Mehdi Hemici, Accor’s Chief Loyalty & Ecommerce Officer, to hear the incredible journey that the business has taken to truly deliver this industry-leading program.
As well as explaining their approach and his insights for the ALL program, Mehdi also shares their latest proposition – ALL PLUS which has just been launched in March 2023 – a subscription-based proposition which combines the power of rational value with extra peace of mind for guests.
Listen to enjoy this episode with Mehdi Hemici from Accor.
#270: Crypto-Based Rewards - Insights and inspiration for Travel and Hospitality
This episode showcases an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector.
Flycoin is a new, trade-able, digital currency which can be used to reward members with an asset they control – offering a truly web 3.0 approach to driving customer loyalty.
Joining "Let's Talk Loyalty" to discuss this is Lenny Moon, CEO of Flycoin - so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in our industry, you will enjoy today’s conversation.
#254: Renfe Guest - Loyalty Innovation in the Railway Industry
This episode discusses the increasing need for customer loyalty in the railway industry for the first time!
Renfe is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past but also now from two new rail operators.
Let's Talk Loyalty is with Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares some great ideas that Renfe has already launched for members of its loyalty program – designed to be simple and exciting to understand even when they are sometimes quite difficult behind the scenes to deliver!
A great case study and an example of how to learn about loyalty from other industries to create compelling strategies for your own business needs.
#233: Etihad Guest - Powerful Propositions Building Emotional Loyalty
Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!
In today's episode, Let's Talk Loyalty is joined once again by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry's leading reward programs.
Their recent campaigns include a proposition to support the airlines sustainability goals, and a "world-first" idea that celebrated the reopening of Australia's borders post-pandemic.
Listen to enjoy another episode jam-packed full of thoughtfulness and innovation.
#209: Loyalty & Awards Conference News for Travel Loyalty Professionals
In this episode of "Let's Talk Loyalty", Paula is joined by Ravindra Bhagwanani, Chairman of Loyalty & Awards, all about the exciting plans for this year’s event taking place in October in Madrid.
Ravindra shares his extensive loyalty industry experience and his love of airline loyalty marketing, and how the conference came to life almost 18 years ago.
Listen to hear what you can expect from this year's event - THE premier place to be for travel loyalty experts, offering superb opportunities to learn from exceptional industry leaders and connect with your loyalty industry colleagues.
#194: Air Canada’s Award-Winning Aeroplan Program
Air Canada has reimagined the airline points promise, offering flexible and unique rewards unlike any other airline.
In this episode, Paula talks with Derek Whitworth, Managing Director of Marketing & Loyalty Optimization at Air Canada about the relaunch of the Aeroplan rewards programme.
Aeroplan won the Golden Loyalty Award for Excellence in Management in 2021 and is beloved by Canadians and today they discuss the impressive launch of the new Aeroplan with new partners, unique upgrade awards and a host of new options for members. This is a can’t-miss episode for airline enthusiasts and loyalty professionals alike.