FAQ

The conference starts on Monday afternoon and continues two more days until Wednesday end of day.

Please consult our agenda.

This two-and-a-half-day event is designed to bring together airlines and hotels, as well as suppliers and other companies in the travel industry, to exchange information on new trends, achievements and innovations in travel loyalty. This is a meeting point of travel loyalty experts.

Year after year, we welcome full-service and low-cost airlines, members of the three global airline alliances, hotels, rental car companies, banks, booking platforms, IT suppliers and others. The event is open to anybody with an interest in the travel loyalty industry.

Kindly note that given the current sanctions imposed by the EU related to Russia's war against Ukraine, delegates working for any company based in Russia or Belarus are not allowed to attend the event.

Yes. Loyalty & Awards is a full in-person event without any hybrid elements - as we did notably each year throughout the Covid pandemic!

The only possiblity to benefit of the event is hence to attend in person.

All presentations and formal elements of the conference are run in English, without any translation service provided.

Loyalty & Awards features unparalleled great agenda content, but there are certain other elements that set us apart from any other event in the circus. Among them:

• Above all, we are not a commercial conference producer, but loyalty experts, organising only this one event each year. All our sweat and love goes into that event - and it transpires!
• Monday afternoon will be devoted to social activities in order to begin the loyalty conference with some informal networking, to make connections and to get to know Amsterdam and the local culture a bit more.
• Delegates (at a personal level) having attended Loyalty & Awards 2024 in Bangkok receive a discount of 10% off the registration prices, in recognition of their continued loyalty.
• We offer a 50% discount on the applicable registration fees for current customers of Global Flight's consulting services (current customers are defined as customers with a contract signed or having been invoiced since 01 October 2024)
• And last, but not least: Loyalty & Awards 2025 is again a 100% in-person event.

Provided the consent of the respective presenter, presentations will be made available after the event over the conference website in the member's area.

Kindly note that speakers are free not to grant that permission if they consider their content is too sensitive to be shared.

Loyalty & Awards 2025 will take place at the Mövenpick Amsterdam City Centre Hotel, a 4-star property located within walking distance of Amsterdam’s historical centre and its central train station.

The address is Piet Heinkade 11, 1019 BR Amsterdam, Netherlands.

No, the registration fee includes everything related to the conference (attendance, workshops, social activities, lunches, coffee breaks, cocktails and participation in the Golden Loyalty Awards evening, including the Gala Dinner), but not the accommodation nor transportation.

You are not obliged to stay in the hotel hosting the conference. You are free to choose any accommodation. However, our delegates can avail of an attractive group rate, valid for your stay between 18 October 2025 and 26 October 2025 if you book your accommodation at the Mövenpick Amsterdam City Centre, which hosts the event.

Staying at the venue at our special rates (and booking the venue directly through the link provided) also entitles you to earn points in the ALL loyalty program of Accor.

The hotel has a restaurant, a spa and a gym. Check out the details on the hotel website.

In order to benefit from a special room rate, a room reservation should be executed via the "Preparing for travel" section in your personal account area, accessible after being registered for the event.

Note that capacity is limited and October is peak season in Amsterdam. We encourage you to book your room in advance.
Third-party booking channels would not qualify for our special negotiated rate, nor allow to accrue any points in Accor's ALL loyalty program.

The negotiated room rates start at 199 EUR per night for a single room and at 219 EUR for a double room. Special rates are also available for higher room categories.

These rates are valid from 18 October 2025 to 26 October 2025, subject to availability. If you wish to extend your stay beyond these dates, public rates will apply.

Room rates include breakfast, free wifi and 9% VAT.
Room rates exclude 12.5% city tax (subjected to change without prior notice).

The user-friendly app is your required tool during the event.

It will provide you with all needed event-related information in real-time.

The app will be downloadable as of 06 October and will be available to registered delegates only, having received an invitation to access/download the app.

The Loyalty & Awards conference is organised by Global Flight - a management consulting company specialising in the area of frequent flyer and travel loyalty programs. Prior to 2019, Global Flight was a co-organiser of the Loyalty Conference and the Loyalty@Freddie Awards conferences.

Please learn more info about Global Flight on our website.

If you have completed your registration to the event, you'll be able to see the attendees list in the run-up to the event. It is updated on a regular basis.

Delegates list is also available through the event app, available shortly ahead of the event.

• Monday: Business casual (make sure to wear adapted and comfortable clothing for the social activities - we will inform notably the participants of the sporty activity seperately about corresponding requirements)
• Tuesday & Wednesday: Business casual/attire
• Tuesday night (Gala Dinner): formal attire (tuxedo/black-tie, elegant gown) - time to go all out!

We are happy to offer sponsorship opportunities, which give you the possibility to gain exposure to a global loyalty community throughout the year. Please contact our Sales Director, Anna Khomukha, for further details.

Please see our team page to find the appropriate person for your request.

Yes. In line with general GDPR rules, the conference organisers never share any personal details (incl. contact details) with third parties without the written consent of the delegate.

The Golden Loyalty Awards are the industry recognition awards in the travel loyalty industry, judged by a panel of industry experts, which makes them particularly valuable to the winners. Each year, we recognise innovations in different categories which have best managed to combine creativity with delivered results. A judging panel of experienced loyalty professionals will review and assess all nominations received and will select the winners in an independent selection process which will be announced on Tuesday evening, 21 October 2025, during the gala dinner.

Please refer to the website for all details.

The Awards are judged by a panel of industry experts that change every year. This year's judges in the airline/partner categories include:

• Pekka Antila, Head of Loyalty, Finnair
• Essam Akhonbay, VP, Alfursan Loyalty Program, Saudia Airlines
• Andrew Cleary, VP, Global CRM & Customer Strategy, Mandarin Oriental
• Ravindra Bhagwanani, Managing Director, Global Flight

The judges for the Award in the Supplier category as well as for the Lifetime Achievement Award are:

• Tejal Patel, Director, Digital Technology (DT) - Loyalty, United Airlines
• Folker Heim, Chief Operating Officer, Global Hotel Alliance
• Aleks Kaczmarek, VP of Loyalty, CarTrawler

The four main categories are open to all operators of a loyalty program. Each operator can nominate a maximum of one nomination per category, but can submit multiple nominations across several categories.

In order to validate nominations, nominees need to have registered at least one executive representative to attend the event by 19 August 2025.

The supplier category is open to all sponsors of the event, spending a minimum of 1,000 EUR on sponsorship items.

Nominations for the Operator and Supplier categories are a self-nomination process, i.e. no nominations in the name of somebody else can be submitted. 

No specific restrictions apply to nominate for the Best Lifetime Achievement award. Nominees may nominate themselves or another person.

Program operators shall submit their nominations by 19 August 2025.

Entries in the Supplier category and for the Best Lifetime Achievement Award can be submitted until 05 September 2025.

The registration fee includes everything related to the conference: conference attendance, workshops, Monday afternoon social activities, lunches, coffee breaks and cocktails, as well as your participation in the Golden Loyalty Awards evening, including the Gala Dinner.

No discount is granted if certain of these elements are not attended by delegates.

The registration fee as well as the partner programme fee can be paid by credit/debit card or via bank transfer. For a bank transfer, you'll be able to download your invoice after having created your account on the website.

Cancellations made within 48 hours of registration are entitled to a full refund.

You may cancel one or more delegate place(s) at the event on your booking at any time, but no refund will be given to delegates having registered at the airline/partner rate. Delegates at the supplier rate only are eligible for a 50% refund if notification is received by 13 October 2025.

Strictly no refund will be given for no-shows.

Please refer to the T&Cs.

The registration fee doesn't include any transportation.

Yes, there are different types of discount applicable to the registration fee.

Group discounts for Airlines/Loyalty Program Operators/Partners - One complimentary seat per two (2) paid delegates from the same company. This offer is combinable with any other discounts/offers, unless otherwise stated.

Loyalty discount - Delegates having attended Loyalty & Awards 2024 in Bangkok receive a discount of 10% (discount applicable to individuals, not to companies). 

Global Flight discount - Airlines/partners having worked with Global Flight on a consulting basis since 01 October 2024 are entitled to a 50% discount. This discount applies to all companies either having been invoiced or having signed a project contract during that period. 

Discounts apply on the applicable fee at the time of booking. Please contact the organisers if you are eligible for any of these discounts, but don't have your required promo code at hand.

No, we don't offer any partial attendance fee. We hope you will spend 2.5 days with us benefiting from all possible features and possibilities the conference provides, but if you are not able to attend the entire conference, no further discount will apply.

Two types of registration fees are offered, the lower one being reserved to operators of a loyalty program and their program partners (defined as a company purchasing loyalty currencies to offer them as B2C incentive to its end customers). The higher rate applies to all other companies.

The final assessment about which category a delegate belongs to is with the organisers.

The registration for the conference consists of 2 steps:

• Creation of a member account on the conference website (one account per participant, free of charge)
• Registration and payment of fee

Due to capacity restrictions at the venue and in order to ensure that there will be enough capacity for interested program operators, we have, unfortunately, to limit the registration by non-sponsoring suppliers.

Depending on the overall booking situation, we may open up a small number of delegate passes to non-sponsoring suppliers in early September. Until then, interested delegates can join our waiting list.

Sponsors of the event will get access to delegate passes in function of their sponsorship package as soon as they confirm their package.

In your member's area on the website, you will be able to:

• Modify some account details
• Book your hotel room
• See the list of attendees (in the run-up to the event)
• Contact the attendees via our networking tool (in the run-up to the event)
• Access to presentations and pictures of previous events

Social activities are group activities that are planned on Monday afternoon, after the opening keynote. Attendees will divide into smaller groups based on the chosen activity. These afternoon activities will facilitate informal networking in a relaxed environment and start the conference with some unique Amsterdam experiences!

No registration upfront. Spots will be allocated on a 'first-come, first-served' basis on site, and can't be guaranteed. To avoid any disappointment, make sure to be on time!

Yes, the social activities are included in the registration fee, but places are limited and given out on a first-come, first-serve basis. Be on time or you risk not being able to participate in the acitivity of your choice or even in no activity at all. No discount is granted in that case.

The procedure changes a bit this year. No registration upfront for the social activities. Spots will be allocated on a 'first-come, first-served' basis on site, and can't be guaranteed.

No, you are not obliged to participate in a social activity.

Yes! The L&A Run will be back in Amsterdam, on Monday 20 October at 6:00AM sharp. The meeting point is at the hotel lobby.

Please contact our Director of Sales, Anna Khomukha.

You can find the confirmed sponsors list on our website.

The easiest way to get to the hotel from Schiphol Airport is to take the Sprinter train. The e-ticket costs 5,20 EUR (6,70 EUR if you buy a ticket at the train station upon arrival) for a 20-minute ride to the Amsterdam Central Station + a 12-minute walk to the hotel (take the Riverside exit).

A taxi ride takes around 20-25 minutes and costs approx. 40 EUR.

Mövenpick Hotel Amsterdam City Centre is ideally located near Amsterdam's popular attractions. Canals and museums are a ten-minute walk or a five-minute tram ride (line 26 - Muziekgeb. Bimhuis stop) from the hotel.

There is a municipal parking opens 24/24 beneath the Mövenpick Amsterdam City Centre called Piet Heingarage. Guests can prebook a parking spot online: Piet Hein - Gemeente Amsterdam

The webpage is in Dutch but can easily be translated in English if necessary.

You can download a visa invitation letter in your member's area after having completed your registration. This letter might be used to prove the purpose of your travel when applying for a visa with the local Dutch authorities in your country.

Please check the details regarding the visa requirements on the corresponding webpage.

Yes, free WiFi is available during the conference days, in the meeting rooms and in the exhibition space, even if you don’t stay at the hotel. The connection information will be available at the registration desk.