YES! Loyalty & Awards is a full in-person event without any hybrid elements.

The only possiblity to benefit of the event is hence to attend in person.

We've opted for the same approach in 2021 (!) and the feedback by our delegates was very clear that this is the only way they want to experience our event.

Provided the consent of the respective presenter, presentations will be made available after the event over the conference website in the member's area.

Kindly note that speakers are free not to grant that permission if they consider their content too sensitive to be shared.

This two-and-a-half-day event is designed to bring together airlines and hotels, as well as suppliers and other companies in the travel industry, to exchange information on new trends, achievements and innovations in travel loyalty. This is a meeting point of travel loyalty experts.

From one year to another we welcome full-service and low-cost airlines, representatives of the three global airline alliances, hotels, rental car companies, banks, airline and hotel booking platforms, IT suppliers and others.

Loyalty & Awards features unparalleled great agenda content, but there are certain other elements that set us apart from any other event in the circus. Among them:

  • Above all, we are not a commercial conference producer, but loyalty experts, organising only this one event each year. All our sweat and love goes into that event - and it transpires!
  • Monday afternoon will be devoted to social activities in order to begin the loyalty conference with some informal networking, to make connections and to get to know Vancouver and the local culture a bit more.
  • Delegates (at a personal level) having attended Loyalty & Awards 2021 in Dubai receive a discount of 10% off the registration prices, in recognition of your continued loyalty.
  • We offer a 50% discount on the applicable registration fees for current customers of Global Flight's consulting services (current customers are defined as customers with a contract signed or having been invoiced since 01 October 2021)
  • And last, but not least: Loyalty & Awards 2022 is again a 100% in-person event.

The conference starts Monday afternoon and continues two more days until Wednesday end of day.


No, the registration fee includes everything related to the conference (the conference attendance, the workshops, social activities, lunches, coffee breaks and cocktails and participation in the Golden Loyalty Awards evening including the gala dinner), but not the accommodation or transportation.

In order to benefit from a lower room price, a room reservation should be executed via the website. You would also qualify for the accrual of points in the ALL loyalty scheme for your stay if you book directly, plus a bonus of 2,000 ALL reward points (having a cash value of 40 EUR when redeemed at Accor properties points) per stay offered by us. Note that third-party booking channels would not allow to accrue any points.

The room rate is 135 EUR per night (single) or 150 EUR (double).

These rates are valid from 07 to 14 October 2022, subject to availability

If you wish to extend your stay beyond these dates, public rates will apply.

Free Wi-Fi is included for all our guests.

Rates include breakfast buffet, service charges and taxes.

The hotel provides WiFi, a fitness centre and a rooftop terrace. Kindly note that the swimming pool will be closed in October.

Check out the details on the hotel website: https://www.novotelmadridcenter.com/our-hotel/?lang=en

You are not obliged to stay in the hotel hosting the conference. You are free to choose any accommodation. However our delegates can avail of an attractive group rate, valid for your stay between 07 to 14 October 2022 if you book your accomodation in the Novotel Madrid Center, which hosts the event. Staying at the venue (and booking the venue directly through the link provided) also entitles our guests to a special credit of 2,000 ALL reward points (with a cash value of 40 EUR when redeemed at Accor properties), on top of the nprmal points earning.


The user-friendly app is your required tool during the event.

It will provide you with all required event-related information in real time.

Engaging in different ways with the app will also allow you winning prizes on site.

The app will be downloadable in the run-up to the event.


As in most places in the world, Covid is not a real topic anymore in Spain, with most restrictions completely lifted.

We keep an eye on the situation and update closer to the event since the development is obviosuly not predictable,

We will update about the exact situation closer to the event, but basically no major restrictions should be expected.

Isolate yourself immediately in your room and contact the front desk for further guidance.

Local delegates should immediately leave the conference area and isolate at home, following the usual local practices.

In all cases, kindly inform IMMEDIATELY the conference organiser.

No, this is the personal responsibility of each delegate.

You are advised to subscribe to a travel insurance policy including any costs related to Covid, such as quarantine costs on site in case you are tested positively during your stay.


The Loyalty & Awards conference is organised by Global Flight - a management consulting company specializing in the area of frequent flyer and travel loyalty programmes. In the past Global Flight was a co-organiser of the Loyalty Conference and Loyalty@Freddie Awards conferences.

Please see more info about Global Flight on our website.

Please see our team page to find the appropriate person for your request.

We are happy to offer sponsorship opportunities, which give you the possibility to gain exposure to a global loyalty community throughout the year. Please contact us at sponsors@loyalty-and-awards.com.

If you have completed your registration to the event, you'll be able to see the attendees list. It is updated on a regular basis.

Attendee list is also available through the event app, available shortly ahead of the event.


In line with general GDPR rules, the conference organisers never share any personal details (incl. contact details) with third parties without the written consent of the delegate.

Business casual for the entire Monday programme (make sure to wear adapted and comfortable clothing for the social activities), business attire for the gala dinner on Tuesday night and choice of business casual/attire for the two conference days.


The Golden Loyalty Awards are the industry recognition awards in the travel loyalty industry, judged by a panel of industry experts, which makes them particularly valuable to the winners. Each year, we recognize innovations in different categories which have best managed to combine creativity with delivered results. A judging panel of experienced loyalty professionals will review and assess all nominations received and will select the winners in an independent selection process which will be announced on Tuesday evening, 11 October during the gala dinner.

Please refer to the website for all details.

The Awards are judged by a panel of industry experts that change every year. This year's judges in the airline/partner categories include:

  • Dominic Purvis, VP Product & Customer Experience, LATAM
  • Isabell Weigel, Director Loyalty & Partnerships, Deutsche Hospitality
  • Ravindra Bhagwanani, Managing Director, Global Flight


The judges for the Award in the Supplier category are:

  • Nitin Kalra, Director - Customer Loyalty, Indigo
  • Ido Biger, VP Technologies CIO & Chief Data Officer, EL AL Israel Airlnies
  • Sven Neweling, Head of CRM and Loyalty Prorgrams, Deutsche Bahn




It is certainly worth planning some extra time in Madrid as there are plenty of things to do.

Get inspired about potential ideas to extend your stay here. Also places like Toledo or Segovia outside of Madrid are worth being discovered.

Madrid is one of the largest European cities and, as such, subject to the usual risks like pickpocketing tourists have to face almost everywhere. Normal attention is therefore appropriate and sufficient to move around in Madrid absolutely safely.

While some neighbourhoods might be poorer than others, there are though no no-go areas as such.


The registration fee includes everything related to the conference: the conference attendance, the workshops, Monday afternoon social activities, lunches, coffee breaks and cocktails as well as participation in the Golden Loyalty Awards evening, including the gala dinner.

No discount is granted if certain of these elements are not attended by delegates.

Cancellations made within 48 hours of registration are entitled to a full refund.

You may cancel one or more delegate place(s) at the Event on your booking at any time, but no refund will be given to delegates having registered at the airline/partner rate. Delegates at the supplier rate only are eligible for a 50% refund if notification is received by 04 October 2022.

Registrations for the gala dinner only are eligible for a refund if notification is received by 25 September 2022.

Strictly no refund will be given for no-shows.

Please refer to the T&C.

Yes, the lunches, the coffee breaks as well as the cocktails and the gala dinner are included in the registration fee.

The registration fee doesn't include any transportation.

Yes, there are different types of discount applicable to the registration fee.

Group discounts for Airlines/Loyalty Program Operators/Partners - One complimentary seat per two (2) paid delegates from the same company.

Loyalty discount - Delegates having attended Loyalty & Awards 2021 in Dubai receive a discount of 10% (discount applicable to individuals, not companies). 

Global Flight discount - Airlines/partners having worked with Global Flight on a consulting basis since 01 October 2021 are entitled to a 50% discount. This discount applies to all companies either having been invoiced or having signed a project contract during that period. 

Discounts apply on the applicable fee at the time of booking.

The registration fee as well as the partner programme fee can be paid by a credit/debit card or via a bank transfer. For a bank transfer you'll be able to download your invoice after having created your account on the website.

No, we don't offer any partial attendance fee. We hope you will spend 2.5 days with us benefiting from all possible features and possibilities the conference provides, but if you are not able to attend the entire conference, no further discount will apply.


The registration for the conference consists of 2 steps.

  • Creation of a member account on the conference website
  • Registration and payment of fee

Registration page

In your member's area on the website you will be able to:

  • Modify some account details
  • Add your spouse for the gala dinner
  • See the list of attendees (in the run-up to the event)
  • Contact the attendees via our networking tool (in the run-up to the event)


Social activities are Madrid/Spanish-themed group activities that are planned for Monday afternoon after the opening keynote, and that will put the attendees into smaller groups based on the chosen activity. These afternoon activities will facilitate informal networking in a relaxed environment and start the conference with some unique-to-Madrid hospitality!

The number of places for each activity is limited and will be allocated on a first come, first served basis as part of the registration process for the event.

If you've already registered for an activity and closer to the event you realize that you won't be able to participate, please send us a message so somebody else would get a chance to participate. Thank you!

Yes, the social activities are included in the registration fee, but places are limited and given out on a first-come, first-serve basis. Registering late might mean that you can't participate anymore in the acitivity of your choice or even in no activity at all. No discount is granted in that case.

Registration for a social activity takes place during the registration process for the event.

If you've already registered for an activity and closer to the event you realize that you won't be able to participate, please send us a message so somebody else would get a chance to participate. Thank you!

If your registration is already confirmed and you want to change your social activity, it will not be possible to do it online, so please contact the organisers at eventmanager@loyalty-and-awards.com

No, you are not obliged to participate in a social activity.

But if you've already registered for an activity and closer to the event you realize that you won't be able to participate, please send us a message so somebody else would get a chance to participate. Thank you!

Taking into account that the number of places for each activity is limited and will be allocated on a first-come, first-served basis as part of the registration process for the event, we do recommend not to postpone the registration to a social activity if you plan to participate.

On the other hand, if you've already registered for an activity and closer to the event you realize that you won't be able to participate, please send us a message so somebody else would get a chance to participate. Thank you!


Please contact our Director of Sales Rui Trindade rui@globalflight.net

You can find the confirmed sponsors' list on the website.


Loyalty & Awards 2022 will take place at the Hotel Novotel Madrid Center in downtown Madrid, slightly East of the famous Retiro Park (Salamanca district).

It is located at Calle de O'Donnell 53 in 28009 Madrid. The closest metro station is O'Donnell (Line 6). To get to the venue by Metro from the airport, you need to make a connection at Nuevos Ministerios (total travel time ca. 35 minutes).

The 4-star hotel is part of Accor.

You can use public transport or a taxi to get to the hotel from the airport and back.

The easiest manner for public transport is the direct 24-hour Airport Express bus service, which stops at 200m from the hotel (Metro station O'Donnell). It runs every 15-20 minutes during daytime and costs 5 EUR. Tickets can be purchased on board. Travel time is ca. 30 minutes.

The closest metro station is O'Donnell (Line 6). To get to the venue by Metro from the airport, you need to make a connection at Nuevos Ministerios (Line 8, followed by Line 6: Line 6 is a circular line, so make sure to take it in the right direction!). Total travel time is ca. 35 minutes and a single fare costs 5 EUR. You need to buy a rechargeable Multi Public Transport Card to ride on the Metro or any public transport in Madrid.

Both the airport bus and the metro call at Terminal 4 (Iberia/oneworld) and Terminal 1/2/3. The bus leaves from the airport at the Arrival level.

For taxis, you should calculate ca. 30 EUR and a trip duration of around 20-30 minutes depending on traffic. Uber is also easily available.

Please refer to the Access tab for detailed information.

Some major hotspots of Madrid are within walking distance, all others can easily be reached by public transport or taxi/Uber. Please address at the hotel reception for any assistance you may need.

A public parking right under the hotel property might be used by our delegates. Please note that this is a public parking, not under the responsibility of the hotel.

Parking is priced at ca. 3 EUR/hour, with a cap at 26.95 EUR per 24-hour period.


You can download a visa invitation letter in your member's area after having completed your registration. This letter might be used to prove the purpose of your travel when applying for a visa with the local Spanish authorities in your country.

Kindly note that if you hold a valid Schengen area visa issued by another country than Spain that you do not require to ask for a visa. Also citizens of many countries don't require a visa for travelling to Spain. Check the details on the corresponding website.


Yes, free WiFi is available during the conference days, in the meeting rooms and in the exhibition space, even if you don’t stay at the hotel. The connection information will be available at the registration desk.