The Golden Loyalty Awards

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The Golden Loyalty Awards are the leading awards in the travel loyalty industry, judged by a panel of industry experts, what makes them particularly valuable to the winners. Each year, we recognize innovations in different categories which have best managed to combine creativity with results.

A judging panel of experienced loyalty professionals will review and assess all nominations received and will select the winners in an independent selection process. All information submitted will be considered confidential and not made public in any way, except where otherwise stated.

The nomination process is now closed. The winners in all catagories will be revealed at the gala dinner at the event (12 October). Make sure to join us to learn first hand who the winners are!




The winners will be presented a trophy with their logo engraved. Beyond that, we support all winners with full support to maximise their exposure, incl.

  • Presentation of their winning campaign to the Loyalty & Awards audience
  • Press release the day following the ceremony, also shared with PR departments of winners
  • Marketing package for winners
  • Photo material
  • Publication on Loyalty & Awards website
  • Post-event mailing to our entire database presenting the winners

By the way, the Awards also represent an excellent opportunity for sponsors to be associated with these best-in-class programs! Learn more about these opportunities here.

*You must be a sponsor of the event to enter the Best Supplier Innovation Award.

Who can enter?
Entry is open to any loyalty program operators including airlines and non-airline loyalty program partners that have completed a new project or initiative between March 2020 and August 2021.

Suppliers/consultants are only able to apply for the Best Supplier Innovation category, but we encourage them to work with their airline/partner clients to produce a nomination for the other four categories. Supplier entries are only accepted from sponsors spending a minimum amount of 1,000 EUR on sponsorship items at the event.

What is the closing date for entries?
All nominations need to be submitted by Thursday, 19 August 2021, 23:59h CET (GMT+2) except for the Supplier of the Year award (nominations will be accepted until 05 September 2021, 23:59h CET).

Which category should I enter?
Please read the category descriptions above and select the best fit for your project or initiative. However, if the judges believe your entry would be more successful in another category, they will inform you directly.

Can I enter more than one category?
Organisations can submit an entry for multiple categories, however, an entry form must be submitted for each award you enter.

What makes a winning entry?
Past winners have demonstrated creative thinking, innovative implementation and proven success in form of meaningful KPIs. Keep in mind that the judges are all loyalty professional, applying hance an inside look at the nominations! For more top tips - click here!

When will the winners be announced?
The winners will be announced during the Gala Dinner held on Tuesday, 12 October 2021.

What is the cost of entering?
Submitting a nomination is free of charge, but we require attendance of at least one delegate at the event (airlines/partners) and a minimum spend on sponsorship items of 1,000 EUR for suppliers. Any nominating company (airlines/partners) not having registered at least one executive representative to attend the event by 22 August 2021 will be excluded from the nomination process.