Venue & Access


Loyalty & Awards 2021 will take place at the brand-new Sofitel Dubai The Obelisk. The 5-star hotel, part of the Accor family, provides visitors with easy access to the major attractions in Dubai as well as to and from the airport. The Sofitel Dubai The Obelisk is where modern French art de vivre and ancient Egyptian heritage elegantly merges with the essence and culture of the UAE. The iconic building is adorned with a gold pyramidion and in the shape of an obelisk, representative of the Luxor Obelisk currently in Paris. The hotel is part of a larger complex, including its sister property Raffles Dubai, where our delegates are invited to stay as well for an even more superior experience.

Full details about the venue and its services can be found here.

Address:  Sofitel The Obelisk - Wafi - Sheikh Rashid Rd - Umm Hurair 2 - Dubai - UAE


GPS :25.23115, 55.318746








Sofitel Dubai The Obelisk *****


Raffles Dubai *****

Our delegates will be offered a group rate, valid for your stay between 08 to 16 October 2021.

Please reserve your room asap as we have a limited roomblock at the venue.


Sofitel Dubai The Obelisk*****







600 AED per night (incl. breakfast)


650 AED per night (incl. breakfast)


Book my room - Sofitel*


*Your booking at a special rate will be available in your member's area as soon as your registration will be confirmed 


Raffles Dubai *****

Our delegates also have the unique option to upgrade their stay by staying at the neighbouring Raffles Dubai, a short 3-minute walk from The Obelisk through the Wafi Mall. Each room at the Raffles Dubai is at least 70m². If you look for affordable luxury, this should be your choice!





Signature Room Single

850 AED per night (incl. breakfast)

Signature Room Double

910 AED per night (incl. breakfast)


Book my room - Raffles*


*Your booking at a special rate will be available in your member's area as soon as your registration will be confirmed 


Breakfast and free wifi is included for our guests at both properties.

Service charges and taxes are not included in the rates (+10% service charge, +5% VAT, +7% Municipality fees,+20 AED tourism fee per room and night).

In order to secure your room at these exceptional rates and to avoid any disappointment, we strongly recommend making your reservation asap.



Delegates registering for the conference are entitled to an optional credit of 2,000 points in the loyalty program of Accor, ALL for any confirmed stay

in the Sofitel Dubai The Obelisk or in The Raffles Dubai Hotel within the conference dates. 




Points will be credited to the personal account of the delegate who will have to provide the membership number during the registration/booking process.

2,000 points have a cash value of 40 EUR when redeemed with Accor.
Points will be credited within 14 days after the event.


General ALL - Accor Live Limitless terms and conditions apply to the offer and you must be a member of ALL - Accor Live Limitless to benefit from it.

To be eligible for this offer, stays must be booked directly via Accor (via the official Accor websites, the Accor All mobile apps, the ALL call centre, directly at a hotel) or through a traditional travel agency whose booking system is automatically connected to the Accor booking office. Stays booked via a reseller, tour operator or third-party online travel agent (such as,, etc.) will not be eligible for this offer.

Sofitel Dubai, The Obelisk ~ New iconic place in Dubai




Parking is available at the hotel.

In house guests

  • Complimentary valet service
  • Self-parking is free of charge in designated areas only (B2 parking)
  • No Hybrid nor electric parking spots available

Outside guests

  • Guest visiting the outlets should stamp the ticket from the outlet with a minimum spend of 50 AED
  • Non-stamped ticket will be chargeable at 50 AED
  • Overnight parking for non in house guests (except visitors) will be 250 AED per night